Many innovations have taken place in the international shipping industry in the past few years. For example, we have kiosks at some locations for the customer to fill out her own order. The Internet savvy customer can browse the CentEx Cargo website (http://centexcargo.com), request a quote, and place an order online. She can measure her own box, then send us the dimensions and the booking office will respond with a quote. This quote doesn’t however include a local pickup fee. Lastly, you, the valued customer, can receive your shipment status via email. This is simple stuff for the person who has internet access and goes online regularly. For the older customer and some new immigrants to the United States, this may not be so easy. A tentative rate sheet though hard to provide can simplify things for the weary customer. You should know that quotes are based on the exact measurements and weight of your cargo. CentEx Cargo reserves the right to charge more and rarely less for excess weight and after a warehouse staff measures your cargo and finds your boxes to be much bigger than you, the client, estimated. A good understanding of the potential customer’s culture may help the retail shipper deal with this potentially difficult situation. Building a relationship with a customer and other members of the family will help simplify the process as well. The two customers’ personas I’ve mentioned, are shipping less and less because they have difficulties choosing a company that offers them an affordable choice, provides a rate sheet, and has the right infrastructure and the expertise to get the job done.