Social Media Marketing is definitely a process of gaining attention and traffic to your page, your business, a cause or hobby through the various social media sites. We are all active participants in the race to generate more traffic through social media platforms and redirect some members of our audience and their attention to a singular destination or landing page – e.g., an exercise program, an e-commerce page, or an App for selling international shipping service to the Caribbean to only cite 3 examples.
Some use their popularity as a student athlete, as an entertainer, a celebrity, and lastly, many go-getters use ‘good content and expertise’ to get lots of followers and friends to ‘like’ and ‘share’ their posts regularly. In this context, leveraging the power of an amazing content can elevate your audience and customer base in a dramatic way.
Many Social Media Marketing experts from Guy Kawasaki to Susan Gunelius strongly discourage that any individual users pay for ‘followers’ and ‘likes.’ However, it is recommended, business owners meticulously choose at least two social media sites where to do ‘paid advertising.’ One rule to always keep in mind when making that decision, is to choose social media sites that can potentially attract the right audience to your business. ‘Quality trumps quantity.’
Thank you for taking the time to read this blog post. I always look forward to getting your input and reading your feedback. Feel free to write your commments in the appropriate section below. And what social media site would you choose to do sponsored or paid ads and why? Please indicate whether it is OK to publish your comment on this blog. By the way, I read all of them before they’re published to make sure they are appropriate. I am also committed to protecting your privacy.
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