Like many other social media platforms, Twitter can be dynamic in terms of attracting a large enough audience to remain relavant and be on the cutting edge. As a blog that caters to courier services and international shipping service from the US to the Caribbean, the team at CentEx Cargo has been using ‘content marketing’ to attract the right followers. We have been approached by several third- party companies not affiliated to Twitter, selling us strategies, they claimed, could exponentially increase our number of followers. But, after many meetings to look into those strategies, the team came to the conclusion that those followers were generic and had no interest in courier services, nor in international shipping service.
I am fully aware that having a conversation about courier services in Atlanta, Georgia and Seattle, Washington for instance, is not sexy. So, to spice things up a bit, I regularly share tweets about current events and mundane things that are getting lots of attention from valued customers, potential customers, and the average American nuclear family. The hashtag (#) feature of this platform enables me to engage in conversations with other businesses and individuals. I also use ‘retweet with a comment’ as a genuine way to be part of the dialogue and gain visibility. As you all know, I am mostly interested in your side on this issue. Your suggestions mean the world to me. So, what’s your Twitter Handle? And, how do you use Twitter to keep a particular topic dear to you, in the forefront of our collective discussion?
Lastly, the CentEx Cargo blog carefully chooses which social media platform deserves our advertising dollars. This decision process is based mainly on ‘getting the most bang for the buck.’ As a business or individual account, how would you describe your experience with Twitter Ads? Well, I think Twitter can make it easier for customers to pay for ‘engagements,’ and ‘impressions.’ Their analytics are good, but their payment methods are too restrictive.
Thank you for taking the time to read this blog post. Feel free to write a comment in the ‘comment section.’ I will not post it without your verbal consent.