Archive for the ‘Social Media Marketing’ Category

Social Media Marketing is definitely a process of gaining attention and traffic to your page, your business, a cause or hobby through the various social media sites. We are all active participants in the race of generating traffic on social media and redirect some of that attention to a singular destination or landing page (-e.g., an exercise program, an e-commerce page, or an App for selling international shipping service to the Caribbean to only cite 3 examples).

Some people use their popularity as a student athlete, an entertainer, a celebrity, and lastly, through “content and expertise” to get lots of followers, friends, then ‘likes’ and ‘shares.’ In this context, leveraging the power of an amazing content can elevate your audience and customer base in a dramatic way.

Many Social Media Marketing experts from Guy Kawasaki to Susan Gunelius strongly discourage that we pay, as individual users for ‘followers’ and ‘likes.’ However, it is recommended, we choose some specific social media sites where to do paid advertising. One rule to always keep in mind in this endeavor is striving to attract the right audience. “Quality trumps quantity.”

Once again, thank you for taking the time to read this Blog entry. I always look forward to getting your input and reading your feedback. Feel free to write your commments about Social Media Marketing and How and Why to do paid Ads on a specific Social Media site, at the bottom of this post. I will not publish your comments unless I get your okay. For more relevant topics on the subject, visit the link below:

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In the age of reality shows where participants and TV characters don’t necessarily have to possess any one talent to rise to fame, it appears that urban Millennials are on a race to outdo the next guy or gal and each other. Some Millennials are constantly testing the limits by pushing the envelope in the wrong direction. In this competitive arena, ‘you only get one chance to make a First Impression.’ So, if you are serious about putting your best foot forward, there are 3 rules to keep in mind:

Rule #1 to crafting a business persona: Don’t post anything on social media solely for its shocking value with the hope it might go viral.

Young ladies, unless you are Miley Cyrus, who’s a bright star in the entertainment industry and taking charge of her sexuality, please don’t release a weekly or monthly video of yourself on YouTube in daisy dukes or short shorts twerking. Those videos may come back to hunt you and subsequently hurt your career.

Rule #2 to crafting a business persona: Always keep it positive

This level of positivity can be accomplished by being committed to staying above the fray even when it comes to a “beef” between rappers on a social media site. Entertainers, especially musicians are often paid for that kind of charade. More importantly, rappers are known for consciously dividing the fan base for the sole purpose of selling records. You definitely don’t want to join the ranks of social media trolls and Internet bullies. According to Guy Kawasaki,  a knowledgeable fellow who’s in the trenches of social media, “since we are all watching, you should stay positive and pleasant no matter how banal, blasphemous, or baiting the comment.” Unless you are Ann Coulter who’s known for her vitriolic comments and hyperbole, you won’t get away with it – i.e., white privilege. Ann Coulter is in the business of selling books, lots of them, to an ultra conversative wing of Republic Americans. When it comes to differences of opinions and disagreement, the rest of us should only go 3 rounds as they do in amateur boxing. Ding – ding. Round 1: commenter comments. Round 2: you respond.  Round 3: commenter responds to your response. End of fight. This is a practical approach because there aren’t any short cuts for most of us in the world of business, and street credibility may help some hard core rappers with record sales but will not further your career but good conflict resolution skills will …

Rule #3 to crafting a business persona on social media: If you can’t do it or say it in front of your grandma, don’t put it out there.

In other words, be impeccable with your word. Focus your energy on crafting the right business and public persona. Be mindful that ‘Big Brother’ and some major companies are watching and listening. It’s not just a bunch of technocrats sitting behind a computer spying on you. Recruiters can find your most outrageous post that may have taken you 5 minutes to write but now has a negative impact on the start of a 43 year career. Social media sofware uses a system of algorithms programmed to continually look for correlations and causation, associations, affiliations, and interests. This system is making inferences and drawing conclusions about your activities. Therefore, if you are serious about a business or public persona on social media, your e-mail signatures should not include these 3 worst case scenarios: bootyliciousjanet@hotmail.com; deliciouspunany@yahoo.com; and alwaysgangstamynigga@msn.com.

Some of those problems and concerns are so prevalent that Mark Cuban, the owner of NBA’s Dallas Mavericks and shark investor on the television series “Shark Tank” came with an app called “Cyber Dust” that doesn’t keep any record of users’ activities. Mark is looking at the system from the inside and also understands that a preppie, your grandma’s age, will probably be making the decision to hire you. Or a yuppie from a long gone era will make the decision whether you are a good fit for the company. Fortunately, you are an active participant in this whole process. Being determined to always make the right decisions on social media will not prevent a given employer from saying “no,” we are not interested. It will, however, guarantee that you are starting your career on the right foot.

Viral Marketing

Posted: November 17, 2010 in Social Media Marketing

Viral marketing entails using marketing techniques within some of the most popular social media sites to produce increases in brand awareness and achieve product sales. The objective is to get a much higher demand for your company services through replicating viral processes in the form of posts on sites that get lots of views, likes, and comments. In fact, according to a number of experts, we are now in a conversation economy. Therefore, in addition to conventional marketing techniques, any company that wishes to compete on a level playing field, regardless of size, has to remain active in the most popular social network sites and be part of the conversation. It is imperative that any reader of this blog understand that this new form of marketing is not designed to replace conventional marketing techniques. On the contrary, it should be used as a way to complement whatever else your company is already doing. For example, if your company has a marketing plan that includes: Local cable TV, radio, a major newspaper, magazines, bulk and direct mail marketing, and guerrilla marketing – e.g., passing out company flyers at a social event – you should not start cutting back. To reiterate, you should not cut the marketing budget of any company and eliminate ads proven to work based on the number of responses generated from potential customers. Having your company on Facebook, Twitter, Instagram, YouTube, Vine, and getting a Blog are simply ways and means to join the conversation through the sharing of posts, pics, and videos with a target audience. That sounds simple enough but the trick is to find the right platform for a conversation that interests some key players, groups, and friends of your company without being intrusive. When using conventional marketing techniques, the main goal is to translate responses generated by means of creative ads into sales. That rule also applies to viral marketing. Thus, what should you do if your Facebook post, your pin on Pinterest, or the YouTube video about your company goes viral inside the long tail of marketing? Well, you should translate those social media activities into sales and revenue while reaping the financial benefits from YouTube and Twitter for example. The first benefit is often accomplished by showing potential customers in your tweets, posts, and streams how to respond and order your products and services during the course of what appears to be a non-intrusive and intriguing conversation. Always make sure that your company has the right infrastructure in place, one that can accommodate large volumes of calls and subsequent orders …

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The popularity of social media is just phenomenal. From a business perspective, marketing on these sites can be tricky because the online community at social network sites hates overt commercial messages or an advertiser asking people to stop what they are doing and pay attention to a message. For me, the most important thing to remember about marketing on Facebook for example, is that your business page should not be about generating hype. The best approaches to Facebook marketing involve three useful ways: to deliver info and ideas to a network of people in a group who is interested in you and your products and services. Friend to friend communication is good too but finding “groups” and introducing “Apps” pertaining to your business is definitely the way to go.