Social Media Marketing is definitely a process of gaining attention and traffic to your page, your business, a cause or hobby through the various social media sites. We are all active participants in the race of generating traffic on social media and redirect some of that attention to a singular destination or landing page (-e.g., an exercise program, an e-commerce page, or an App for selling international shipping service to the Caribbean to only cite 3 examples).
Some people use their popularity as a student athlete, an entertainer, a celebrity, and lastly, through “content and expertise” to get lots of followers, friends, then ‘likes’ and ‘shares.’ In this context, leveraging the power of an amazing content can elevate your audience and customer base in a dramatic way.
Many Social Media Marketing experts from Guy Kawasaki to Susan Gunelius strongly discourage that we pay, as individual users for ‘followers’ and ‘likes.’ However, it is recommended, we choose some specific social media sites where to do paid advertising. One rule to always keep in mind in this endeavor is striving to attract the right audience. “Quality trumps quantity.”
Once again, thank you for taking the time to read this Blog entry. I always look forward to getting your input and reading your feedback. Feel free to write your commments about Social Media Marketing and How and Why to do paid Ads on a specific Social Media site, at the bottom of this post. I will not publish your comments unless I get your okay. For more relevant topics on the subject, visit the link below: