The Long Tail of Marketing

Posted: February 27, 2010 in Social Media Marketing

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The popularity of social media is just phenomenal. From a business perspective, marketing on these sites can be tricky because the online community at social network sites hates overt commercial messages or an advertiser asking people to stop what they are doing and pay attention to a message. For me, the most important thing to remember about marketing on Facebook for example, is that your business page should not be about generating hype. The best approaches to Facebook marketing involve three useful ways: to deliver info and ideas to a network of people in a group who is interested in you and your products and services. Friend to friend communication is good too but finding “groups” and introducing “Apps” pertaining to your business is definitely the way to go.

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